There was a lot of buzz when Google entered the Virtual World scene with Google Lively, would this be the virtual world to take over Second Life? The brand opportunities were talked about in Lively without understanding the target market.
Lively didn't have anything that captured my attention, they lost me as soon as I realized they didn't have a Mac platform. Being a Mac user, I could only view from afar and from what I could see it looked like just a 3-D chat room to me.
Good Nite Google Lively
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